Who is the Author?

FREDRICA CERE KUSSIN, founder and president of First Impressions Image,
is an expert on international customs, manners, and office politics. Since 1985 she has
taught at numerous North American companies (BC Tel, The Bay, ICBC, The Loewen Group, Owen
Bird, Sun Life Canada, Coldwell Banker, MasterCard) and scores of men and women who
understand that to succeed they must look and feel great.
Fredrica has been a teacher of physical education, a gem and textile importer, a film
researcher for television, and owner of a Montreal talent agency. She had a weekly column,
"Just For Men," in the Vancouver Sun, and is frequently seen on television, and
in magazine and radio interviews.
Fredrica is a world traveller and avid photographer. She spends most of her time on the
West Coast of North America and travels regularly to Europe and the Asia Pacific. You can
reach her at www.alletiquette.com.  |